Solutions
Marketing: statistic information basis
Information regarding consumer and prospect socio-demographic profiles and consumption plays a decisive role in effective and continuous business development. The statistical information offered by Data4Value enables a company to:
- analyze its reference market through a wide set of information at the census tract level (an average of 60 resident families);
- increase cross-selling and the ability to identify new targets for new products within its own customer portfolio;
- choose the best prospects in relation to a propensity towards products/services while at the same time taking into account the scale of financial reliability;
- analyze and share information while ensuring maximum anonymity of the company’s customer base since the enrichment of information is solely carried out through use of the address.
Data4Value provides its own customers with a set of information that is unique in Italy for its depth and detail and is characterized by:
- more than 100 socio-demographic and behavioral profile indicators from the consumer world;
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a widespread level of detail, represented by ISTAT census tracts;
- specific indicators of financial reliability and propensity towards financial products;
- constant updating of information and statistical models.
